Successful marketing expert with many years of experience and proven achievements in brand building, portfolio expansion and new product development in the world's leading companies in the FMCG environment. Belma has led and overseen the development and marketing as well as digital strategies and creative portfolio development for some of the world’s most famous brands, including ABSOLUT Vodka, Chivas, Coca-Cola, Fanta, Ballantine’s, Jack Daniel’s, etc. She has also worked in the nonprofit sector and product development Experience gained in the domestic company Klas within AS Holding, the largest food group in Bosnia and Herzegovina. As a successful leader and manager, Belma has effectively trained and developed teams locally and internationally, and for her work in digital marketing she was named Digital Champion for the Adriatic Region and won numerous awards for excellence for marketing campaigns and socially responsible activities. Belma is a member of an international mentoring and consulting network in which she shares her expertise and experience with established companies and startups from Bosnia and Herzegovina, Croatia and Saudi Arabia. Belma has two honorary degrees in business and international business - from Lincoln University in the UK and Auckland University in New Zealand.
An experienced digital marketer with 5+ years of experience and a background of working in a fast-paced media marketing agency, information technology, and fin-tech environment. Knowing that data helps reframe the conversation with clients from "I think" to "I know", I am a strong believer that the success of digital marketing lies in a data-inspired approach, supported by creativity. Passion: eCommerce, analytics, big data, creating digital strategies, advertising.
3rd year management student at International Burch University.
She is active in two clubs at International Burch University, Student Ambassador Program and Business Development Club. He currently volunteers at the Izvor nade Foundation in Sarajevo, at the Bugojno Youth Center, and is a former volunteer at the Youth Network in Bugojno and AIESEC in Bosnia and Herzegovina.
A very active young person trying to be as useful as possible to the community, pushing boundaries in the world, finding new skills to acquire and obstacles to overcome.
Over 20 years of working experience in the Financial, IT, and Marketing sectors, leading and coaching teams of various backgrounds and affinities. Over the last 10 years, he led successful digital banking product development and customer communication projects. Currently focused on innovative payment methods and the improvement of the eCommerce business in Bosnia and Herzegovina, philanthropy, and vital initiatives for digital transformation at the state level.
Leading and steering the digitalization revolution by coaching and mentoring private and public sector leaders on the transformation journey. Strong expertise in strategic and financial restructuring, corporate and regulatory affairs, tax and investment optimization, state-owned enterprises restructuring, privatisation, mergers and acquisitions, leadership and talent management, corporate finance, public finance and public-private partnerships. Active stakeholder at business associations, business mentoring and academic arena.
Merima Čarković-Karasalihović is an experienced lawyer with more than 7 years of experience in legal advising of both domestic and international clients. A vast majority of legal services she provides relates to consulting in regulatory issues related to banks, leasing companies, microcredit organizations and other financial institutions. Apart from regulatory aspects of their businesses, Merima regularly advises financial institutions on corporate and employment matters, thus providing them with one-stop-shop legal service.
She also represents financial institutions and other corporate clients in complex commercial disputes and advises clients in dispute related negotiations.
Merima has currently focused on FinTech companies and their products, as well as regulatory issues surrounding their activities in the local market.
Hasan Hasić is a manager with 17 years of work experience in the banking sector in the leading banks in the market with international experience and in IT companies. He has gained the last 12 years of work experience in management positions. He specializes in the digital transformation and implementation of innovative channels, products and services. He is an expert in managing a multi-level sales organization in the financial sector. He is currently the director of Bamcard, the first and only process center and clearing house in Bosnia and Herzegovina. Hasan is very responsible with strong communication and organizational skills and is also committed to work and work activities.
Schwab / WEF Social Entrepreneur. Entrepreneur. Investor.
Schwab (World Economic Forum) Social Entrepreneur and the founding director of the Mozaik Foundation - the leading social enterprise in Central and Eastern Europe and the leading Impact Investor in the Western Balkans. Zoran is an expert on Impact Ecosystems (physical and digital) & Fourth Industrial Revolution and serves on over 20 start-up Boards of Directors. He holds an MA certificate from London Metropolitan University and an eMBA degree from Cotrugli Business School Zagreb. In addition, he successfully completed the Harvard Business School Program (Strategic Perspectives in Non-Profit Management) and the Harvard Kennedy Program (The Arts and Science of System Change). He was a Duke, BoardSource, and INSEAD Fellow in public policy, governance and social entrepreneurship.
He acquired his in-depth knowledge of finance technology and skills in various leadership roles in the finance industry. From 1996 until 2015, he worked at Raiffeisen Bank BiH, initially as Head of IT and later as the CIO. He has developed IT implementation strategies and managed projects and processes, which enabled him to develop both a strategic vision and hands-on practical experience. In the last five years, Dženan has been engaged as a Digital Business Analyst and Transformation, ensuring that business processes and the supporting systems meet business needs for digital initiatives, acting as a key link between the business and technical domains, proposing effective solutions and driving the implementation of changes to banking group Hypo Alpe Adria Bank / Addiko Bank AG, Sberbank Czech Republic, Sberbank BiH and ASA Banka. During the same time, he acted as CTO, CIO, COO, Investor and Business Consultant / Developer for: ABC Software Development , Viberate, Olive, Manigo , Monri Group, CEOP –Central Operations, HuHu, Bizon Media. It is very important to mention that Dženan is also an active participant of the initiative Digitalization of BiH Society, with 3 panels held in Sarajevo.
Emina holds Master's degrees / Certificates in Business Administration, Corporate Finance and Mergers and Acquisitions. She has more than 20 years of experience in leading positions in multinational corporations in retail, online commerce, supply chain, business consulting and advisory to foreign Boards, in the Balkans, Slovenia, Central Europe, Malta and also the United Kingdom, where she has been living and working for the last four years. Passion for quality, transparency and complete commitment to the long-term success of her clients are Emina’s main value drivers in work and leadership. Emina is very well aware that behind every successful company, business, or project, there is a manager as the head of financial operations with a commercial-digital vision, who is not only responsible for protecting the company's profits in the long run, but who should also continuously advocate for relevant business models and holistic improvement of processes, for the sake of both the company’s brand and the overall corporate climate. When asked what it means for her to be a good Financial Manager, Emina says that financial managers are good insofar as they create real and long-term added value for the owners of capital, customers and the company’s employees. For Emina, achieving results means achieving ideas, whereby ideas and projects that do not give the planned results are not worth pursuing! Emina is a strategist and leader who implements projects faster with fewer resources, saving money, time and building long-term value for companies. Although she has always been excellent at realizing EBIT targets, one of the roles she has performed equally successfully has been to ensure that the company's money is transparently managed, invested and spent. Emina is also successful in motivating people to take responsibility for their contribution to the overall results of the company, because she firmly believes that only by taking responsibility, people can advance in their roles and thus better contribute to more efficient decision-making within the company.Emina is a lifelong learner with an extensive knowledge of modern ERP environments. She also actively follows changes and innovations in the fields of ecommerce, digital and bitcoin technologies, aiming to apply benefits to the roles she has been holding.
Ott Velsberg is the Chief Data Officer for the Estonian government, overseeing data governance and data science in Estonian government. Among other things, his mission is to lead the development of government services using artificial intelligence. He is also a Ph.D. researcher in the department of Informatics at Umeå University and UppsalaUniversity. His research concentrates on the use of information systems in the public sector, with a special focus on the use of the Internet of Things (IoT).
Master’s degree Entrepreneurship and Business Design
Master’s degree Entrepreneurship and Business Design
Senad Šantić is an entrepreneur, founder, and CEO of ZenDev. Senad graduated from Chalmers University in Gothenburg. He holds a bachelor’s degree in information technology and a master’s degree in entrepreneurship and business development.
Throughout his professional career, he has been focused on starting his own business. Together with his friend Nikola Mirković, Senad founded ZenDev in 2016. ZenDev is an IT consulting company, which offers web and mobile application development services and e-commerce solutions for clients around the world.
More than anything else, Senad is driven by the process of creating new great products.
Therefore, it is not surprising that ZenDev strives in that direction and works on developing its products in addition to the services it provides to its customers.
Director, Business Development and Account Management, Bosnia and Herzegovina
Director, Business Development and Account Management, Bosnia and Herzegovina
Amir Trokić is the Business Development and Customer Relations Director for the Bosnia and
Herzegovina market in global technology company Mastercard. Amir is responsible for the development
of strategic partnerships in the private and public sector, through the implementation of modern
technological payment solutions such as mobile payments, e-commerce solutions, as well as solutions in
the field of cyber security and digital identity. During his more than fifteen-year career, before joining
Mastercard in 2010, Amir worked in Global Payments Europe company, NLB bank and Commerce bank
Dr. Almir Peštek is a full professor at the Department of Marketing at the Faculty of Economics in Sarajevo. He studied economics at the Faculty of Economics in Sarajevo, where he graduated in 1999, received his master's degree in 2006 and his doctorate in 2009.
He is the recipient of the prestigious Fulbright Postdoctoral Fellowship during his academic career as well
In 2014/2015, he attended Loyola University Chicago - Quinlan School of
As a visiting professor he was engaged at universities in Austria, USA, Italy,
Croatia, Slovenia and BiH. He was elected a professor at RISEBA University
Latvia where he has been teaching since 2011.
He has more than 20 years of experience in providing consulting services and has been
engaged in more than 170 projects for domestic and foreign clients. It is too
participated in more than a hundred trainings and seminars. The author and co-author is 95
papers published at domestic and international conferences, as well as in scientific and professional journals. He is the author of several monographs and chapters in books and textbooks in the field of marketing.
He has attended professional development programs at the London School of Economics in the UK, the Queen’s School of Business in Canada, the University of Alberta in Canada, the University of Bologna in Italy, Charles University Prague in the Czech Republic
Republic, Bled School of Management in Slovenia, etc.
Key qualifications relate to marketing and digital marketing, tourism, strategic planning, entrepreneurship and SME development.
Zvezdana is a co-owner and director of Communis agency Sarajevo.
She entered the world of advertising 28 years ago in Saatchi&Saatchi, the most eminent agency in
Belgrade back then.
Four years later, she accepted a new challenge and opened Communis in Sarajevo, an independent
full service agency.
Zvezdana manages 20 employees, over 60 clients from different industries and 15 different markets.
The agency has won over 30 awards but is extremely proud of working with many clients who have
been with the agency from the very beginning, thus forming true partnership.
Zvezdana is an active member of all relevant industry bodies in Bosnia and Herzegovina and acts as
jury member for the local creative advertising festival.
Although an advertising veteran, Zvezdana is still very passionate about her work and enjoys working
in creative and dedicated environment.
Edhem ‘Eddie’ Custovic by day is an engineering academic at La Trobe University, Australia and the
founder/director of the La Trobe Innovation & Entrepreneurship Foundry (LIEF) He received B.Eng
(Electronics) from La Trobe University, a MSc (Entrepreneurship & Innovation) from Swinburne
University and attained his Ph.D. from La Trobe University (Electronics, Digital Radar Systems and
Ionospheric Physics). He is a business owner & entrepreneur, having founded and co-founded numerous
companies including Scientific Instruments Australia. He is also thought leader, mentor, philanthropist
and a global citizen. Eddie was born in Tuzla, Bosnia & Herzegovina and lived for extended periods in
Switzerland before migrating to Australia. Since then, he has given guest lectures and conducted
business in over 100 countries. His multicultural background, multilingualism and 'borderless' approach
to work enable me to take a politically and culturally sensitive perspective on life, volunteer roles, and
professional career. In 2015, with the culmination of first-hand experiences and passion to help those in
need, he founded the Bosnia & Herzegovina Futures Foundation. Custovic is the recipient of the 2022
IEEE Theodore W. Hissey Outstanding Young Professional Award for "For leadership in the
empowerment and development of technology professionals globally.
He was born in Beirut (Lebanon), and currently lives and works in Sarajevo. He is a pioneer of digital marketing in Bosnia and Herzegovina
work experience in the domestic, regional and international markets of the EU, the Middle East and the Gulf
of the bay.
He has worked on the development and establishment of digital marketing, PR and online communications strategies for many
small, medium and large companies in BiH and the region.
In his work so far, he has realized over 500 successful Facebook, Instagram and Google campaigns, and
his expertise is SEO (Search Engine Optimization) & SEM (Search Engine Marketing), i.e
managing keywords and creating online content with the aim of better positioning on search engines.
In addition to digital marketing, online communication and online advertising through social networks,
For the last six years, he has been working as a consultant on digitization, digital development projects
transformations and e-Commerce solutions for small, medium and large companies in Bosnia and Herzegovina and the ex-Yu region.
Digital transformation and optimization of work processes by introducing technology in the form of web and mobile
application are the challenges he faces every day in his work. So far, he has realized many
education in the field of digital marketing, online communication and advertising, and e-commerce development
solutions in Bosnia and Herzegovina.
He is a lover of the natural beauty of Bosnia and Herzegovina, a hedonist who enjoys food and drink and being active
Maja Šarenac, an experienced manager with over 15 years of work experience in the field of business development and sales improvement. An exceptional and dedicated leader who always strives to be one step ahead in terms of professionalism and
commitment to business activities.
She devoted the last 11 years to work in companies that provide express mail services.
At the end of 2016, she joins the X express team as a member of the Sales
Management, and together with the rest of the team, begins the successful journey of a domestic fast-growing company.
Mirela Halvadžija is an entrepreneur and a professional with experience in business and marketing. Currently, she’s an MBA candidate, a Business and Marketing Consultant in SEEBA and a Founder and CEO of the recently established startup Healthven. Mirela is a very ambitious and persistent individual that constantly works on developing her professional and personal skills, but also on adding value to the Bosnian ecosystem and community in general. Her startup aims to innovate the market by bringing in an easy way to live a healthier lifestyle by providing a unique service meant to help both individuals and businesses to change their eating habits and gain knowledge about wellness.
Speaks English and Turkish fluently, loves being active, enjoys new challenges and looks forward to opportunities to learn something new
I am a Sofware Engineer first and a Project Manager second. Currently I am on my Master’s study at the Economic Faculty of the University of Sarajevo. My responsibilities start with technical knowledge and specification and continue with the realization of solutions based on overall project scope and leadership from a technical standpoint. With over 5 years of experience in E-Comerrce on both the regional and international markets. I am used to working with and leading large teams while coordinating with developers and managers alike with the end goal of project realization. My ambitions range from E-Commerce to app & game development, even crypto. You could say that I am a Tech Geek and that I am always looking for new opportunities to interest myself in any new technologies. Besides that, my spare time is gladly spent helping young, like minded, people on their road to a successful career. By nature, I am an entrepreneur and I strongly believe that transparency in conversation is the best tool you could have by your side while doing any type of business. In my career I have had the chance to found and lead two companies, as well as launch various projects from different spheres of business & development.
Ena Džemila is a data science engineer with a passion for innovation. He has a double Bachelor of Computer Science degree with additional specialization in Economics, University of Buckingham and Sarajevo School of Science and Technology. She has been an active volunteer in many different organizations for more than 10 years, and has hosted, planned and coordinated numerous conferences, competitions, webinars and workshops. It strives to contribute to society through digitalization and digital transformation.
Emir is an experienced project and program manager with an extensive track record of managing and delivering complex strategic engagements in information technology, e-commerce, and banking.
Since 2017, Emir has been part of Zalando, a leading European online platform for fashion and lifestyle, serving nearly 50 million customers in 25 countries. As a program manager at Zalando’s Global PMO, Emir has led some of the most important cross-functional engagements at Zalando, including the development of new components for Zalando’s e-commerce platform, the management of multiple large-scale software migrations, and the rollout of new markets and product features. From 2021, Emir has been transforming the portfolio of projects at Zalando Payments, a fintech company within Zalando's Group, focusing on strategic planning and establishing the portfolio and project management best practices.
Before joining Zalando, Emir led large software development engagements for the leading US mortgage and banking clients, and strengthened his background in information security and auditing through the positions held in the banking and consulting industry in Bosnia and Herzegovina.
Emir holds a master's degree in Information Management from City, University of London, as well as multiple project management and IT certifications.
Marketing and communication is Minesa's lifelong passion. She graduated from the five-year Marketing and Public Relations studies at the University of Sarajevo. She believes that working in the media industry requires full commitment and that it is essential to constantly look for ways to improve the company's outreach. She started her career in the largest holding company at the time, ASA Holding, a member of the ASA Prevent Group, where she worked for four years in the Corporate Communications Department. There she oversaw and worked on a wide range of successful marketing campaigns, the primary goal of which was to increase brand awareness and reach new clients. In addition, she intensively dealt with internal communication and the employer's brand. After that, she moved to the leading creative marketing agency FABRIKA Sarajevo and then worked for five years for Sberbank, then one of the strongest banking brands in the world.
Today Minesa lives and works in Sweden as a project manager for Easynote. As part of the SaaS industry, Easynote and its team customers manage all daily work, projects, meetings, documents and files in one single app.
Third year Marketing Management student at Burch International University. A very friendly and communicative person that is always ready for new tasks and challenges. Working in the Marketing department of the International Burch University, which includes organization, coordination and promotion. She likes to work in a positive environment where good communication comes first and there is no lack of motivation to work and for new victories.
Muamer Samardžić, master of informatics by profession. A person who lives and works for IT. Even as a student, he participated in numerous competitions, winning prestigious awards. Winner of the gold medal at the international competition in innovation and creativity. Awarded by Microsoft as the best developer in the student category. Author of several author's works and parts. Worked as a lecturer at several colleges and as a computer science teacher at a high school. He is currently a very successful IT consultant in all fields of IT, both in the public and private sectors. He is successfully operating his company, which is oriented towards programming, web development and providing IT support to legal entities. He regularly meets with the creation of web shops, integration of payments and other services, doing this for clients, and thus spreading awareness of the importance of the eCommerce market, both in Bosnia and Herzegovina and beyond. It bases its work and activities on the latest technologies and principles. His hobby is the study of artificial intelligence and its integration into everyday life. Every day and every step he promotes informatics as a science, both locally and globally. Although young, Muamer is a very experienced and promising IT expert in all fields of IT, and as such deserves the position of our Ambassador from the IT sector.