Once again, we are proud to be a partner of the 7th Annual Regional E-Commerce Conference, organized by the E-Commerce Association of North Macedonia (AETM). The conference will take place on November 12, 2024, at the National Opera and Ballet in Skopje, under the theme “E-Commerce: Untangling Potential”. This event offers an exceptional opportunity to discover the latest trends and innovations in e-commerce and to share insights with leading experts from the region and beyond.
Conference Program and Key Speakers
The event will open with a keynote address by Nina Angelovska Stankov, President of AETM, presenting key findings from the 2024 Western Balkans E-Commerce Report. This report will highlight the region’s achievements, focusing on successes and areas for improvement, especially in cross-border trade. The first session, titled “The Need for Speed,”will delve into e-commerce logistics, emphasizing the importance of fast, reliable delivery. Industry experts such as Bojan Dolenc from ZEOS Fulfillment, a business development manager from Zalando, and Mladen Jezdić, supply chain manager at Ananas Serbia, will participate in a discussion about the impact of delivery speed and quality on customer satisfaction.
A significant part of the event will also be dedicated to innovative payment solutions in e-commerce. Boban Ljubinoski, product manager at Klarna, will discuss how businesses can meet consumer demands for faster and more secure payment processes. Experts from Visa, CaSys, and NLB Group will explore the future of digital payments and innovations beyond traditional cash transactions.
The conference continues in the afternoon with a session on cross-border e-commerce, featuring a special case study led by Igor Miškić, regional manager for the Western Balkans at GymBeam, along with a panel discussion on cross-border sales opportunities in the region. As Western Balkan e-commerce companies aim for global reach, overcoming obstacles like payment processing and logistics will be key.
Marketing, AI, and Data in E-Commerce
The agenda will also focus on marketing strategies, artificial intelligence, and data. Celeste Fejzo, AI data trainer at OpenAI, the company behind ChatGPT, will discuss the power of AI in creating smarter, more effective e-commerce marketing campaigns. Additionally, regional marketing experts will analyze the latest trends, highlighting the need for businesses to expand beyond social media to build stronger customer relationships and drive sales.
Networking and Regional Connections
For the third consecutive year, the conference will open its doors to a regional audience, with over 700 attendees expected—including successful entrepreneurs, e-commerce merchants, company directors, managers, and representatives from government and non-governmental institutions from North Macedonia, Serbia, Bosnia and Herzegovina, Albania, Kosovo, Montenegro, Romania, Bulgaria, and Croatia. This conference is unique in the region and now in its seventh edition, providing outstanding networking and partnership opportunities.
The conference is supported by Visa as the platinum partner, GIZ as the organizational partner, and A1 North Macedonia as the digital partner, with gold partners Ananas, CaSys, and NLB Bank, and silver partners Halk Bank, Korpa, Philip Morris International, Komercijalna Banka, IUTE, Sava Penzijsko, Fashion Group, and Cubes.rs.
Due to high demand, the conference is expected to reach full capacity soon. Last year, the conference attracted over 600 participants from 150 companies, organizations, universities, and government institutions from across the region, with 30 speakers from 10 countries sharing their insights.
For members and partners of our association, we offer a 20% discount on ticket prices with the promo code “ecommba20off”. Don’t miss this opportunity to participate in the largest e-commerce event in the region!
For more information on the agenda, ticket sales, and other conference details, visit the official conference website: https://ecommerceconference.mk.